- 103 (Registered)
ONLINE COURSE: Fan Engagement in Soccer (in partnership with Soccerex)
Fan Engagement is a recent concept. Only in the last decade sport organizations started to understand the importance of having a structured strategy, to use technology to adress a growing global audience that has specific engagement needs in order to grow revenues and to efficiently monetize interactions.
This online course will address important concepts about Fan Engagement as well as some of the relevant models that can help you shape a strategy for better engage fans. It will present examples and case studies of fan engagement strategies and activities by reference sport institutions.
What will you learn?
- What is Fan Engagement and the most important concepts;
- Different fan engagement management models;
- What is the fan engagement ecosystem;
- Ideas on how to implement and combine relevant Fan Engagement activities in your organization;
- Reference to best practices and case studies.
After completing the course, you will receive a certificate issued both by SOCCEREX and Soccer HUB.
Growing Attendance Model
360º Fan Management Model
Fan Engagement Ecosystem
- In-Event: Studying the fans
- In-Event: Engaging the fans
- Out-of-event: Sport Venues
- Out-of-event: Fan Zones
- Out-of-event: Ambassadors + Unique Activations
- Corporate Social Responsibility: About
- Corporate Social Responsibility: Examples
- Technology & Digital Transformation: advances in technology
- Technology & Digital Transformation: Virtual Advertising & Apps
- Technology & Digital Transformation: Data processing & Services
- Technology & Digital Transformation: Use of Infrastructure & Partnerships
- Technology & Digital Transformation: Other Sports
- Mega Sport Events
- Social Media
Already took some courses about this subject and this one is straight on! In a few hours you get to know the basics about this subject! Having downloadble materials is great! Recommended!
Found in this course everthing I needed to know about Fan Engagement! The presenter is top notch! Content well presented and in an atractive format. Great value for the money!
- 4,5 hours on-demand video
- Donwloadable materials
- Intermediate Level
- Full lifetime access
- Language: English
- Certificate of Completion